Strategic Content Development
Los Gatos Union School District
In 2018 the Los Gatos Union School District launched a social media presence with the Superintendent's Twitter account. The following year it rolled out additional outreach through Facebook and Instagram. Content is carefully curated to share the District's philosophy of "Educating the Whole Child'. For more detail regarding the communication effort, please refer to the capstone project, a comprehensive social media/communications plan.
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Images from classroom activities and enrichment opportunities convey the rich educational experience offered in the Los Gatos Union School District.
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I assist Mr. Johnson with content for his Twitter account in the form of photos from District events.
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Right from the Start
Los Gatos-Monte Sereno Safe Routes to School's Right from the Start campaign was a comprehensive effort to encourage students and families to embrace active and alternative transportation from the first day of school. Each message set the stage for the encouragement to use alternative transportation. It was staged to begin in the spring to incoming kindergarten families, then roll-out to continuing students and families a few weeks before the start of school. The campaign included pedestrian and bicycle safety education in September and was capped off with the Annual Walk & Bike 2 School Week. Student travel tallies indicated a 3% increase in alternative transportation over the previous year. Below are some of the materials developed for the campaign. Most were also used in social media outreach and distributed via email marketing. Please review the sponsorship update for more detail
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New kindergarten family outreach provided in the spring of 2018 at all Kindergarten Visitation Days. |
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Los Gatos High School Students were greeted during Wildcat Days, the annual welcome back to school program, with incentives and encouragement to walk and bike to school as an alternative to driving.
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Elementary and middle school messaging included access to Walk & Roll Maps, suggested walking and biking routes, during orientation and the first day of school.
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Early and consistent messaging on how to find route maps helped students and families plan for the first day of school. Uniform branding linked the message to Safe Routes to School.
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